Accountability coaching is a year-long working relationship where Doin.ca checks your commitments every week and reviews your patterns every month. It's for owners who've tried short bursts of motivation and want something that lasts. The goal isn't a perfect week; it's a business that keeps moving even in imperfect ones.
What it is
Think of it as weekly check-ins with memory. A single check-in sees one week. Over months, we see the shape of your follow-through: the commitments you always keep, the ones you always defer, and the times of year when everything slips.
That view is where the real coaching happens. An owner who defers every sales call but never misses a supplier meeting doesn't need more willpower. They probably need a script, a quieter time slot or a decision about whether they should be the one making those calls at all.
Who it's for
This suits owners who:
- have done a mastermind, course or coaching program and lost momentum when it ended;
- run a seasonal business and want the off-season used well every year, not just once;
- carry several roles (sales, operations, finance) and need help choosing among them week to week;
- are preparing for a big change, such as a new location, a partner exit or a succession plan, and want steady progress over many months.
What's included
- Weekly check-ins. The same 30-minute format described on the weekly check-ins page.
- A monthly pattern review. About 45 minutes, once a month, looking at four weeks of kept and slipped commitments together.
- Six-week action plans, renewed. Each cycle ends with a review and a new action plan.
- A season plan. Once a year we map your busy and quiet months and decide in advance which kinds of commitments belong in each.
- Between-call contact by call, text or email, with replies usually within one business day.
A year at a glance
| Period | Focus |
|---|---|
| Months 1–2 | Building the check-in habit; finding your real weekly capacity |
| Months 3–4 | First pattern review findings; one structural fix, such as a handoff or a new routine |
| Months 5–8 | Bigger commitments: the projects you've avoided for years |
| Months 9–12 | Season plan for next year; deciding what continues without a coach |
The timeline flexes with your seasons. A landscaping company and a heating company will have very different busy months, and we plan around yours.
How progress is measured
We keep the same three measures as the check-ins (commitments made, kept ratio and repeat slips) and add two monthly ones:
- Big-rock completion. Of the larger items you named at the start of each six-week plan, how many finished?
- Pattern changes. Did the commitment type you used to avoid start showing up in the kept column?
Neither measure is a promise of growth. They are an honest record you can compare with your own financial results, and they make it obvious when coaching is or isn't earning its place in your budget.
What owners usually notice first
Within the first two or three months, most owners notice the same thing: they've been carrying a few commitments for years that they never actually intended to do. The monthly review makes that visible. Dropping those items deliberately, and saying so out loud, is often the most freeing change of the whole year.
Mistakes to avoid
- Expecting the coach to supply motivation. We supply structure and honesty. Your reasons for doing the work have to be yours.
- Hiding the hard items. Owners sometimes keep the uncomfortable commitments off the list. We'll ask about them.
- Never reviewing the year. Without a look back, you can't see what changed. The month-12 review is part of the work.
- Staying out of habit. If coaching has done its job, the right move may be to stop. We'll say so.
Next step
Most owners start with a stalled project restart or an action plan, then move into accountability coaching once they know the format suits them. Retainer ranges are on our pricing page.
Frequently asked questions
How is this different from weekly check-ins alone?
It adds a monthly pattern review and a longer horizon. Check-ins handle this week; accountability coaching looks at the last month and asks what your kept and slipped commitments say about how the business is set up.
What if I miss several weeks during my busy season?
We plan for it. Before a known busy stretch, we agree a lighter check-in format, such as a 10-minute call, so the thread doesn't break. Pausing completely is also fine; we just name it and agree a restart date.
Will you hold me accountable to revenue targets?
We'll hold you to the actions you commit to, not to targets nobody controls. If you set a revenue goal, we break it into actions you can actually take each week and check those.
Is there a minimum term?
No lock-in. We suggest at least two six-week cycles before you judge it, but you can stop at any time.