Why we built a coaching practice around follow-through

Why this practice exists

We started Doin.ca after seeing the same pattern in client after client: the plan was fine, the follow-through wasn't. Owners would leave a strategy session energised, and three weeks later the plan would be back in a drawer.

That isn't a character flaw. Owners are pulled in every direction, and the work that builds the business is almost always less urgent than the work that keeps it running today. Without someone asking about it, the important work loses.

So we built a practice around the asking. No large decks, no thick binders. A short action plan, a weekly check-in and a running, honest record of what you committed to and what you finished.

Ali Sedighi, MBA

Ali Sedighi leads every Doin.ca engagement. These are the facts we can stand behind:

• Education: MBA in Technology Management.
• Experience: 17+ years in business and digital marketing, beginning in 2007, when he founded ONE.ir, a full-service digital marketing agency.
• Ventures: founder of Conv.ca, a conversion-rate optimisation agency, and MyAutomation.ca; Founder and Managing Partner of SAZ.ca.
• Clients in Canada, the USA and Dubai.
• 150+ live HVAC websites built over his career; CombiBoiler.ca, Roma Heating & Cooling and HeatLand are three of them.
• He lives and works in Vancouver, British Columbia.

More background is on Ali's profile at Sedighi.ca and his BusinessConsulting.ca biography.

Running agencies taught Ali something useful for coaching: the businesses that grew weren't the ones with the cleverest plans. They were the ones where someone showed up every week and did the next thing. That observation is the whole basis of Doin.ca.

How we work

Our approach fits on a sticky note: small commitments, checked weekly, honestly recorded.

1. We start from your plan, not ours. If you have one, we use it. If you don't, we help you draw out the three priorities for the season.
2. We keep commitments small. Each should fit inside a normal week, with room to spare.
3. We check every week. Same day, same time, 30 minutes, in person, by video or by phone.
4. We record kept and slipped commitments. No judgment, just a clear record you can see.
5. We look for patterns. Repeat slips usually point to a calendar, a decision or a discomfort, and each of those has a fix.
6. We say when to stop. If the habit has stuck and you don't need us, we'll tell you.

What we are and aren't

As a Canadian business consulting service within the Sedighi.ca and SAZ.ca group, our role is to coach and advise. We do not:

• run your business, staff or marketing for you;
• offer legal, accounting, tax, financial, counselling or therapy services;
• promise revenue, profit or any other business result.

What we offer is structure and honesty. The work, and the credit, stay yours.

What your first month looks like

The first month is mostly about building the habit, not about big wins. In week one we write a short action plan together. In weeks two to four you keep a handful of commitments and meet us for 30 minutes each week.

Expect a few slips early on. That's normal, and it's useful: the first slips show us where your week is really getting crowded. By the end of the month you'll have an honest count of what you committed to and what you finished, which is usually the first time an owner has ever seen that number.

The wider group

Doin.ca sits alongside other practices in the same group. Sedighi.ca is Ali's growth, marketing and technology consulting company; its brands include HVAC.Agency, Trades.Agency, BusinessConsulting.ca and Conv.ca. BusinessConsulting.ca handles broader advisory engagements. If you need strategy, marketing delivery or exit planning rather than coaching, we'll point you to the right part of the group.

Next steps

See the services to understand the options, read the results page to see what steady delivery has produced in our HVAC work, or go straight to contact. The first 30-minute conversation is free.